This course as a special topic in e-commerce enables you to deepen your understanding of the principles and techniques involved in the design and interpretation of business analytics – that includes business data predictive analytics, web analytics, risks-and-opportunities analytics, market analytics and customer analytics, with an emphasis on e-business and e-commerce that are conducted online. Students are trained to learn the skills of e-business analytics, which embrace the theories, methodologies, hands-on use of applied mathematics and statistical software packages to generate sound decisions in dynamic e-business environment. Topics of e-business modeling, decision-support, simulation and optimization are covered as well.

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